By Michael Jacobsen ( Digital Marketing Expert from Toronto)
Everyone dreams about having a famous celebrity retweet or support their products. They can pay the celebrity to endorse their products but usually that costs alot of money. Over the past few years, I have helped companies achieve ultimate awareness by reaching out to social influencers. I have had pop stars, athletes, tv talkshow hosts , and comedians promote the product for free. If your social influencer can help you reach your target market, than you should go after them. Here are the three best ways to get a social influencer to promote you for free.
1.Tweet the B List
So many people want the top stars but very few of them will retweet you. Time to look up a few lower stars ( big name recognition but hasnt worked in awhile).Target the tweet in a way that is geared towards them. Make sure that they are tagged in the post and make it humorous. Also promote them and give them some love. B list stars have a decent following and also love when people talk about them.
2. Go After The Fan Base
The best way to get to that celeb is to tweet through his/her fan hashtags. I got a major popstar to like one of my tweets by using his fan clubs twitter hashtag. Do some research and see what happens. The more specific that hashtag is , the better.
3. Tackle the Trends
If that social influencer you want is really passionate about something, then tweet them about it. Celebrities love being part of the moment and if you tweet something that is going down now, then they may retweet.
Overall, social influencer are a great way for your brand to have tons of awareness. Social media is key when it comes to reaching out and you will need to promote the stars more than your business to get them to retweet or like your stuff. A social influencer can really help your business.
- Michael Jacobsen is a Digital Marketing Expert from Toronto. For more information or questions that you may have about this blog or Digital Marketing, please contact Michael at firstname.lastname@example.org or on Twitter @marketing_mbj.