By Michael Jacobsen ( Digital Marketing Expert from Toronto)
Donald Trump, today, will be given the most powerful seat in the world. He will become the 45th President of the United States of America. Which is why on this historic occassion, we have researched and read most of his books about his business and his life. These books range from his entire business career. We have decided to bring you the top 5 tips, from these books, about how Trump likes to market his businesses and himself.
- “Be Curious” from Think Like A Billionaire (2004)
Donald Trump tells us all that in order to think like a Billionaire, one must always be curious. Never be satisfied and always be wondering why. Trump expects perfection and so should you. You have an image to maintain. Always wonder if this is the best you can do.Never settle. Keep pushing yourself until you are sure that your marketing will work and that everything is set. Try to do things new ways and learn. Great advice for being more of a creative marketer.
2.” When You Are On The Podium, You are the entertainer” from TRUMP , How To Get Rich (2004)
Trump knows how to be the center of attention and how to keep it. Your brand should also do the same thing. It should be entertaining and people should be entertained from it. Give the people something for their attention. Their time is valuable which is why your brand needs to give them something. Don’t waste the audience’s time.
3. “ If you are going to be thinking, might as well be thinking big”from Think Big and Kick Ass in Business and Life (2007)
Trump is a super creative guy. From his majestic marble waterfall in Trump Tower to the flashing lights of his former casino, Trump Taj Mahal, he has always thought big. As a marketer it is your job to always see the bigger picture and to always think big in how you are gonna get your message out. Some people are scared to think big because they don’t want to be ridiculed but the only way you are going to get ahead is to take that risk. Being creative and thinking big is some great marketing tips.
4. Give Them Something To Write About from The Art Of The Deal (1987)
“One thing I’ve learned about the press is that they’re always hungry for a good story, and the more sensational the better…The point is that if you are a little different, a little outrageous, or if you do things that are bold or controversial, the press is going to write about you.” – Donald Trump
One thing you business needs to know how to do is to feed the media. The media is a business too and they need stories to make money. The media loves press releases and press conferences because it gives them something to do. One key to managing the media is to always try and control the message. Trump ,back in the day, was rumored to have people say the Princess Diana was living in a Trump building, just so that the news would cover his building. They are not always going to give you the benefit of the doubt but press releases and conferences will direct the message your way. Get people talking about you by giving them a reason to.
5. “Brand Yourself and Toot Your Own Horn” from TRUMP , How To Get Rich (2004)
TRUMP Towers !TRUMP Taj Mahal ! TRUMP Plaza ! If there is one thing that Trump knows how to do , it is putting his name on everything. He made his brand associate with luxury, wealth, and the American dream. Did you know that the Trump Tower in New York City was originally going to be called the Tiffany Tower?? Yes, it’s true. Donald originally wanted to call it that , but then he had second thoughts. It’s his tower. Why not put his name on it? Your brand needs to associate with something and needs to be visible and everywhere so that everyone will know it. Be proud of your brand and share it with the world.
- Michael Jacobsen is a Digital Marketing Expert from Toronto. For more information or questions that you may have about this blog or Digital Marketing, please contact Michael at firstname.lastname@example.org or on Twitter @marketing_mbj.