By Michael Jacobsen (Digital Marketing Expert)
Is your brand waiting to become an overnight sensation? Do you want to become like Justin Bieber? The chances of that are pretty slim but here are the top 5 tips to make a viral video.
- Be Authentic
Authenticity is huge on YouTube. People like things that are amateurish and real. Most viral videos were filmed by someone that wasn’t a pro. These videos reflect on honest moment that amazed or made people laugh.
2. Use Your Thumb
The first thing people are going to see is your Thumbnail image that promotes your video.Pick a moment that is either funny or sexy to promote your videos. Remember this is what decides if you get a click or not.
3. Make It Look Like An Accident
You want to make your moment look like it wasn’t planned. Write a script but make it look authentic. Make sure your camera person is a bit shaky and laughs when something happens.
4. Logos At The End
You want to keep your branding to a minimal. Maybe put it at the end. Don’t put it in the title or the thumbnail.
5. Make Your Title Pop
Describe your video in a funny way. Like the blog title, you want it to be bold and attention grabbing. The more extreme sounding, the better.
- Michael Jacobsen is a Digital Marketing Expert from Toronto. For more information or questions that you may have about this blog or Digital Marketing, please contact Michael at firstname.lastname@example.org on Twitter @marketing_mbj.