Fidgeting With Marketing: What Marketers Can Learn From The Success Of The Fidget Spinner

By Michael Jacobsen( Digital Marketing Expert from Toronto)


They are everywhere. You can’t escape them. Spinning around on fingers and spinning on the minds of many consumers. Fidget spinners has caused quiet a stir (or should I say spin) in the last few months to kids everywhere. For those of you who live under a rock, Fidget Spinners are a piece of plastic with holes in them that you flick to spin. Sounds simple. They were created to help people with attention deficit and other special needs concentrate in school. Since then, they have taken off and are being spun by millions of kids around the world. A simple product that took the world by storm. Here are 3 things that marketers can learn from the Fidget Spinner.

  1. Be Universal

The cool thing with the Fidget Spinner is that anyone can use it. People of all ages can take their finger and flick the plastic to watch it spin. Marketers need to be able to reach out to their target audience but they also need to make their message universal. You want your message to be able to understand and available to anyone. They could have marketed the Fidget Spinners as a toy to cope with ADHD but instead made it more universal.

2. Build Brand Ambassadors

I have never seen an ad for Fidget Spinners on tv. I don’t think I saw any ads online. So how did I hear about them? I heard about them from the news media and friends with kids. Other people built up a reputation for the product and finally I caved in and bought one. The company never used an ad on me. They let other people build up the product. News media ate it up and really helped the Fidget Spinner become what it is today. It’s always best to let other people do the marketing for you. Reach out to influencers and the rest will be easy.

3. Keep It Simple

The interesting thing about the fidget spinner is that it doesn’t have any electronics in it. Nowadays, almost all toys or things we use are connected to Wifi and needs to be charged up, but not the Fidget Spinner. It’s so simple. People like simple things and same with marketing. Don’t overhype or add all this razzle dazzle. Just be authentic and understandable. People prefer authenticity over a show.

  • Michael Jacobsen is a Digital Marketing Expert from Toronto. For more information or questions that you may have about this blog or Digital Marketing, please contact Michael at michaelbjacobsen@yahoo.comor on Twitter @marketing_mbj

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