Takeaways From Day 2 Of F8 (Facebook Developers Conference)

By Michael Jacobsen (Digital Marketing Expert from Toronto)


Day 2 of F8 started out with Mike Schroepfer, Facebook CTO, taking the stage. Mike unveiled Facebook’s 10 year plan and dove deep into the 3 main pillars of the plan. These being 1,Connectivity 2, Artificial Intelligence and 3, Virtual Reality/ Augmentated Reality. Mark Zuckerberg has mentioned this plan in the past.

Facebook is looking into and investing into technology that can connect those who are not online to get connected. The examples they listed was Teragraph, MM-Wave, and Aquila. These technologies can deliver large amounts of data easily to people who aren’t connected.

Next was Artifical Intelligence. They want to teach computers to learn the world around us and plan and predict the future. They mentioned bots and auto-captions. Mike mentioned the difficulty the AI has of understanding simple human behaviour. The fun example was explaining to an AI that pepperoni pizza is not for vegetarians.

Mike finished off talking about VR/AR. One of the coolest breakthroughs is the new 360 camera Facebook is developing that lets the viewer move and the image moves with them. These cameras will be able to create more depth.

Yael Maguire then took the stage. He dove into explaining the pros and cons of certain connectiveness and then explained how Facebook’s 3 technologies were making connectivity more accesible. He explained Telegraph, MM-wave, and Aquila.

After that 2 more speakers talked about picture storage, AR, and VR. The two speakers gave a history of the internet and the rise of VR.

The one that really peaked by interest though was Regina Dugan. She had the most interesting topic of the night. That is making your thought appear online just by thinking them. Imagine being able to have your feelings and thoughts understood by a machine.

  • Michael Jacobsen is a Digital Marketing Expert from Toronto. For more information or questions that you may have about this blog or Digital Marketing, please contact Michael at michaelbjacobsen@yahoo.comor on Twitter @marketing_mbj




5 Ways The Future Of Facebook Marketing Will Change In 2017

By Michael Jacobsen (Digital Marketing Expert from Toronto, Canada)


Facebook’s F8 conference really set a new tone for what marketing on Facebook will look like in the next few years. With the rise of Augmentated Reality and Messenger 2.0, companies will need to change their social media marketing practices in new ways. Here are 5 of the ways that Facebook marketing will change in 2017.

5. Being Able To Create Shareable Effects

Facebook is following the way of Snapchat in which companies can now have people become part of the marketing experience. By interacting and engaging with filters, companies will need to be able to create these filters for people to use. Nike created one for runners and it was seen as a success. You will need to build effects that will help foster and create a community for your brand.

4.  Using Automated Insights from Facebook Analytics

Automated Insights is Facebook’s newest feature for seeing the analytics behind anything you use on Facebook. It will help you find trends and patterns within all of your Facebook marketing. This will be a very helpful tool and a game changer as it will make your analytics department have an easier time.

3. Having Customers’ Digital Spaces Within Your Physical Space

One of the cool things that Facebook mentioned was that friends could leave notes to other friends when they go visit another place. So let’s say I go to a restaurant and leave a note to you to try the fish tacos, when you go to that restaurant you will see that note. As a marketer you can jump on this by telling customers to create their own digital sphere within your space. As a business you will want to encourage this.

2.  Use Virtual Reality To Create A Reality

One of the cool things with Facebook Spaces is that it will put groups of Friends in fun interactive setting. Your business can totally profit on this opportunity. Let’s say your a hotel chain or a resort. Imagine having the option to show customers a virtual showroom of where they can stay or interact. VR has great marketing potential for any business.

1.  Use Messenger As Your #1 Channel For Customers

Business who use Messenger are starting to see a rise in customer engagement. Messenger has evolved now to be interactive and become a customer service. Messenger in the future will be a one stop shop for companies to sell to customers and answer any questions they have. Having a great Facebook Messenger setup will help your business grow. Messenger marketing will be a major focus point this year.

Overall, Facebook marketing will see these changes for this year and beyond. As Facebook moves beyond text and goes towards images, your marketing will need to change.

  • Michael Jacobsen is a Digital Marketing Expert from Toronto. For more information or questions that you may have about this blog or Digital Marketing, please contact Michael at michaelbjacobsen@yahoo.comor on Twitter @marketing_mbj


Top 5 Ways To Climb Up The Search Results

By Michael Jacobsen (Digital Marketing expert from Toronto, Canada)


We all want our brands to be on top of Mount Google. We want it to be right up there so people see us and click. Brands understand the importance of getting to the top of the search results. Very few customers looks past the first 3 organic search results. Therefore, it is important that your brand understands how to set everything up so you can be at the top. Here are five simple SEO techniques that will help your company climb.

1. Think What Your Audience Is Going To Type

If you want to get your audience’s attention, you are going to need to think like them. Now you do not have to be a psychic to figure this out. All you need is look at Google’s keyword planner and see what people are searching for within your industry. From there, you should add in some of the most popular keywords into your site. Perhaps linking a few relevant ones into your metatags. Remember to relevant and not too spammy.

2. Don’t Get Framed and Java Trapped

Spiders, tech that indexes for search engines, hate Java and frames. If you are inserting Java into your site. Make sure you have an HTML sitemap somewhere so that the spiders can get there easily and index all the pages.

3. Get Your Business On The Site

Lots of search engines have business accounts that you can sign up for and get your business on the map. Many businesses ignore this. By having a Google My Business account, you can be seen on maps and have customers within that area see you quickly. Sign up is free.

4. Ask Clients To Give You Reviews

Reviews matter. You want to make sure that the content and your business is great. Search Engines love great businesses and can look at links going back to your site. Make sure you have those reviews linking back to your site.

5. Get Social

Tweeting and posting about your business and your links is gonna help with the overall shares and importance of your site which the algorithm likes. Make sure to support your site through your social channels.

  • Michael Jacobsen is a Digital Marketing Expert from Toronto. For more information or questions that you may have about this blog or Digital Marketing, please contact Michael at michaelbjacobsen@yahoo.comor on Twitter @marketing_mbj


3 Simple Digital Media Business Ideas For 2017

By Michael Jacobsen (Digital Marketing and Business Development Expert)


Businesses are constantly changing. Technology is getting more and more complex and jobs are becoming less and less. Are you entrepeneurial but you don’t have an idea for a business?? Well, here are 3 simple business ideas that you can start.

Digital Media Event Coordinator

If you love tweeting about love, then this business may be for you to start. Tons of weddings have photographers and videographers to capture the special day, but what about the digital media side. This is a business that would cost very little to set up if you have a smart phone and a laptop. You could send them up with a templated website (wordpress site). Give them a url. Set up social media channels for their event and run it. You could develop content and help people stay connected. Event planning is a big business and digital media is on the rise.

360 Videographer

As Virtual Reality is on the rise, business will need to show their product off in a 360 form. This is where you can come in. With a purchase of a 360 camera and some video editing tools, you could promote yourself as being able to film in 360. This is great asset for hotels, resorts, musuems, or even real estate agents. This is a market where right now you have very little competition.

Content Hyper

If you love to write and have the ability to sell something, then perhaps this business might be for you. Content marketing and blogging are on the rise for businesses but they have very little time to run them. They also don’t see the point of hiring bloggers (older businesses don’t). You could become a content marketing agency. All you need to have is a computer. Promote yourself by saying you will promote their business online and write content for their blog.

Overall, these businesses right now have very little competition. They cost very little to startup and you could really be ahead of the trend. Capitalize on the now!!

  • Michael Jacobsen is a Digital Marketing Expert from Toronto. For more information or questions that you may have about this blog or Digital Marketing, please contact Michael at michaelbjacobsen@yahoo.com or on Twitter @marketing_mbj

Top 5 Best Practices of Using Facebook Live

By Michael Jacobsen (Digital Marketing Expert from Toronto)


Facebook Live is now one of the hottest new ways for businesses, celebrities and people to reach out to their audiences and get opinions in a real time environment. It is a fun and exciting way for businesses to interact with their customers. There are though many ways that business can be hurt from going live and can set themeselves up for some awkward situations. Here are the top 5 best practices for using Facebook Live.

1.Schedule and promote your event

This is a really important first step. So many people just feel like logging in and using it at that moment. This could lead to a lack of views and not much engagement. If you mention on your Facebook wall the day before that you are having a Facebook live session, then you will get more people wanting to participate and also prepared. If it is a Q and A session, then perhaps in the promoted post to have a line asking people for early questions for the Facebook Live tomorrow.

2. Have a purpose for it

Don’t just log in and just hope the conversation comes to you. Have a purpose of going live. Think about what format you want it in and what are you trying to promote. Prepare formats like Q and A or maybe just a showcase of your product with a little bit of interaction. Either way make sure you are going live for a reason and not because your company wants to try it out.

3. Be interactive 

Remember Facebook Live is a two way street. People log in because they want to interact with you. Asking questions to your customers as well as reading their comments out loud and thanking them is really good for building that interaction. Not every comment has to be read. Try to skim over the negative ones. If majority are negative then just drop the convo and interact with your surroundings. Have fun and don’t be afraid to communicate with your audience.

4. Use a moderator if you have a Special Guest

Nothing can be more awkward than a celebrity being asked an unedited , unfiltered question. If you are having any one that is considered a special guest, it is best to pick and choose the comments yourself as well as not letting the special guest being able to see the live comments coming in. You can either get your camera person to do it or even yourself.

5. Write a script

This really comes down to being prepared. Consider it to be like a live tv show. Have content prepared. Have segments and topics to cover. So many people come into Facebook live expecting the audience to carry the show but in reality you do. Make sure you are prepared and that you have talking points to cover. No one wants to watch you blunder around looking for something to talk about.

  • Michael Jacobsen is a Digital Marketing Expert from Toronto. For more information or questions that you may have about this blog or Digital Marketing, please contact Michael at michaelbjacobsen@yahoo.com or on Twitter @marketing_mbj

Top 6 Tips On How To Grow Your Instagram

By Michael Jacobsen (Digital Marketing Expert from Toronto)


Instagram is becoming one of the key ways that businesses are getting their messages across in a visual way. If your business is a very visual based one, then Instagram is for you. Here are 5 tips on how to grow your Instagram account.

1. Be unique

Instagram is all about capturing interesting and unique moments. Unless your Kim Kardashian, you are not going to get alot of likes on a simple selfie. Find something that makes your business unique and try to capture it. If you are a cupcake artist, then perhaps showing a new design would be the best scenario to bring in new likes and follows.

2. Be artistic

You don’t need to be a pro photographer to take a good picture nowadays. Try using interesting angles and colors to really make your photos stand out. People like interesting photos and when people are scrolling down, you need something to catch their attention.

3. Build around a theme

Don’t build an account in which you have too many photos of different things. Build a theme for your account. So if you are a sports company, just show images of sporting events. It sounds simple but in order to build an audience for something, you need to find something that people are interested in and keep it.

4. Use Location

The cool thing about Instagram is that you can tag the location of that photo for others to see. This helps you gain followers because usually locals love to like their local content. Make sure as well to reach out to these communities official IG pages.

5. Reach Out to Influencers

If there are other people doing the same type of things as you, don’t be scared to repost or quote their Instagram posting. Do it in a respectable manner. People love when their content is re-posted and that they get credit for it. They will probably personally thank you. This will help with your brand awareness.

6. Use the right hashtags

There are tons of hashtags on Instagram. Some work better than others. Make sure to do your research and see what is the most popular hashtags for your photo. You can use as many hashtags as you like. Just make sure to find out what is out there for your business.

  • Michael Jacobsen is a Digital Marketing Expert from Toronto. For more information or questions that you may have about this blog or Digital Marketing, please contact Michael at michaelbjacobsen@yahoo.com or on Twitter @marketing_mbj


5 Best Email Automation Systems

By Michael Jacobsen (Digital Marketing expert from Toronto)


Ecommerce is changing the way companies communicate with customers. It is no longer face to face but by email. Companies need to find a way to be efficient in this marketplace and need to be able to communicate to the masses and individuals effectively. Email Automation Systems have helped Ecommerce businesses develop way to communicate easier to their audience. Majority of marketers are using this great tool. According to eMarketer, 3 out of 4 British marketers use some type of Email Automation system[1]. Email Automation Systems are very popular and there are many different sites and system in play that can help you. Here are my Top 5 Best Email Automation Systems rated ( 1=The Best, 5=The Worst”)

Emma(http://myemma.com/email-marketing-services) Rating:5

Myemma.com has been around for the last 13 years[2]. It has offices located in Australia and the United States of America. It is a lesser known brand but still has some pretty big name clients (YMCA, Firehouse Subs)[3]. They seem to offer you a lot of back end support and as well offer lots of customization.  They advertise that their team will help your team in the goal to succeed[4]. They offer a variety of packages based on your business and the number of contacts[5]. Overall, not as much detail the other Automation Systems. They do offer a variety of package deals and they seem like they can help your business but their lack of going indepth with their services gives Emma a low ranking on my list. Decent tool just not the best on this list. They seem very local to the places they serve. Very supportive though.

SendInBlue(https://www.sendinblue.com/) Rating:4

SendInBlue markets themselves as being an Easy tool to use. They offer a variety of packages and support for your business. They offer emails, SMS, and IP plans [6]. The prices seem to be cheaper than Emma’s. SendInBlue started in 2012 and the fact that is relatively new but has risen quickly in the Automation world has given it this ranking[7]. A lot of businesses are using it. Higher than Emma because it seems more global. Also seems to have very little restrictions.


SharpSpring(http://sharpspring.com/) Rating:3

SharpSpring has two types of users in mind. Businesses and agencies[8]. SharpSpring offers different plans based on these types of users and as well pride themselves on being very intergrated with other softwares. SharpSpring is all built for doing conversions and although they may lack in simplicity. SharpSpring brings in tons of tools to generate leads and conversions[9]. Overall, a very good tool for conversion doesn’t look easy to use. That is why it is ranked number #3.

MailChimp (http://mailchimp.com/about/) Rating: 2

MailChimp has built itself to be the mecca of email automation. It has become the “it” place to go for Email Automation Systems. MailChimp started in 2001 and has been successfully been a big part of the automation game with over 12 million subscribers[10]. They have multiple plans that match your business needs. So even if your just starting off or have been in the industry for many year, MailChimp has a plan for you. They have strong customizable options for your site and also offer great indepth analytics and tools to connect to your other platforms[11]. They also have a mobile setup as well to help your company. Overall, MailChimp is number two based on it’s longevity in the market and it’s wide range of options.

Campaign Monitor(https://www.campaignmonitor.com/) Rating:1

If MailChimp is the mecca of automation, then Campaign Monitor is the cool younger brother of MailChimp. Campaign Monitor is drawing some of the biggest companies from around the globe to use it’s software. With it’s easy to build techniques and amazing tracking and analytics, Campaign Monitor is the best automation email tool for ecommerce[12]. Can go mobile and is easy to implement for software and devices. Companies such as Lacoste, Disney, and BMI music ( has artists like Taylor Swift) are all part of the Campaign Monitor family[13]. Offers different plans for different businesses and has customers big and small[14]. Overall that is why Campaign Monitor is given the number one ranking due to it’s ability to draw big name clients and also their global reach.



[1] http://www.emarketer.com/Article/Three-Four-UK-Marketers-Automate-Email-Campaigns/1014247

[2] http://myemma.com/


[3] http://myemma.com/customers

[4] http://myemma.com/email-marketing-services

[5] http://myemma.com/pricing

[6] https://www.sendinblue.com/pricing/

[7] https://www.sendinblue.com/about/

[8] http://sharpspring.com/

[9] http://sharpspring.com/features/

[10] http://mailchimp.com/about/


[11] http://mailchimp.com/features/

[12] https://www.campaignmonitor.com/

[13] https://www.campaignmonitor.com/customers/

[14] https://www.campaignmonitor.com/pricing/